Identifying Characteristics Education Language Skills References

Career Background May 2009 to Present   I  Lost Valley Educational Center I Dexter, Oregon Director of Education and Conference Center Programs Oversee the Camassia Institute for Sustainable Communities programs and curriculum Oversee Conference Center Activities and Intern Program Manage Educational Outreach, External Promotion and Virtual Marketing January 2007 to August 2008     I  CCOF- California Certified Organic Farmers I    Santa Cruz, CA Director of Sales and Marketing Create and grow comprehensive marketing and community outreach program for leading organic certification agency to grow client portfolio by 18.7% in 11 months. Design and build the intern training program to alleviate staff shortages. Establish five-year strategic marketing and outreach plan.  Revamp institutional publications to triple advertising revenue. Manage successful events, trade shows and conferences Stimulate on-line sales and new merchandise development Media Spokesperson and press relations advocate Maintain corporate website and digital archives September 2005 to January 2007    I  Viella.org I    San Anselmo, CA Management & Marketing Consultant Co-Create successful pilot TV program - Global Pulse - a striking look at American journalism from a world perspective. Assist various clients with management, systems design, search engine optimization and development of marketing strategies and implementation Prominent clients included: Link TV - Global Pulse Sustainable Spaces Donna Seager Gallery   Bluepoint Leadership Development December 2003 to July 2005     I     Au Pair Foundation      I    San Rafael, CA Program Director Total program management including financial accountability, sales field development ,training, marketing and au pair recruitment. Web site content development and maintenance (www.aupairfoundation.org Contract, manual, and application development. Overseas partner cultivation and training. Train and supervise staff of 30 field sales representatives. Conflict management - direct interface with au pair and host family as well as international recruiters. Oversee admission process to ensure compliance with U.S. Dept. of State, SEVIS, policies and procedures. Evaluate and moderate progress reports from field staff to ensure compliance with program regulations. Create and maintain budgets to ensure achievement of revenue goals. [ up ]

July 2002 to July 2003     I      Salmonjacket Design Communications      I     Valdivia, Chile & USA Executive Producer Research, survey, develop and implement effective communication strategies for small to medium size businesses using marketing tools such as alliances, event marketing, market research and public relations. Work closely with Hotel Naguilan management staff to stimulate performance optimization and improve customer service. Plan and implement advertising strategy for Municipality of Valdivia's theater season encompassing press relations, print campaign, and implementation of Internet reservation system resulting in record 90% attendance rate. Design and write content and develop web marketing strategy for mid-sized fishery (www.isladelrey.cl) to increase international sales by 15%. [ up ]

September 1997 to July 2002      I     University Austral of Chile      I    Validivia, Chile Director of Public Relations and Undergraduate Recruitment Develop and implement corporation communication strategy Increased positive media coverage by 50%  Established corporate style manual Created visual communications department Stimulated internal policies conducive to consensus building & teaming while developing and strengthening strategic alliances with external community. Financial Management and Revenue Generation Established aggressive cost control, budget monitoring and inventory control programs Restructured department, reducing specialization and encouraging team work Implemented internal training programs to reduce need for external contractors Fund raised to construct modern office facilities Recruitment and Promotion Direct all aspects of recruitment program including, campus tours and promotional field visits, orientations, advertising and catalog production. Increased student applications by 35% within first two years.  Produced new promotional video and CD-ROM Increased quantity of promotional materials from 2,000 brochures to 35,000 catalogs maintaining same cost by redesigning and taking advantage of economies of scale. Hired and trained student staff to represent university Increased university presence in trade shows and direct outreach events by 50% Event Production and Public Relations Organized major university events including annual anniversary campaign, VIP visits and launch events Planned and produced reception and banquet for President of the Republic, Ricardo Lagos Established event organization guidelines improving corporate image while guiding other units in successful event product Oversee an annual average of 350 university events while directly producing an average of 100 events Website Development Created and developed content management systems for Internet resources and publications; Actualidad on-line, UACh al dia, protocol manuals, event production guidelines and corporate style manual. Developed award winning content and navigation structure of university web site; selected by Chilean Chamber of Commerce as "most user friendly university website in 2000" Developed on-line data bases and services such as undergraduate catalogs, event guidelines and templates [ up ]

December 1995 to June 1997      I     TVN Television Nacional de Chile      I     USA & Santiago, Chile Freelance Producer U.S. and Chile production coordination for INFORME ESPECIAL.  A leading Chilean Public Television  investigative journalism program.

June 1994 to July 1995      I     Academy of Art University, San Francisco      I     San Francisco, California Community Outreach Manager Manage high school recruitment activities, tours, public speaking engagements Direct annual summer art scholarship program with enrollment of  1500 students Train field recruitment staff [ up ]

August 1992 to May 1994     I    University California Davis International Training and Education Center Professor, Academic Coordinator ESL Instructor - (English as a Second Language)  Curriculum Developer for United Emirates Bankers English Program Academic Coordinator for Sanno Japanese Business English Program

June 1984 to May 1992      I    Speak Easy Club      I    Nagoya, Japan School Owner/Director Founded and directed a chain of 6 English Conversation schools for Japanese nationals of all ages. Total financial management of school activities -  payroll, collections and purchasing Direction of teacher recruitment, curriculum and marketing. [ up ]

Education and Recent Coursework Permaculture Aid Worker Training, 2008,Permaculture Research Institute of Australia, NSW Australia Permaculture Design Certificate, 2008 , Permaculture Research Institute of Australia, NSW Australia Organic Crop Inspector Training Course, 2007 IOIA Association , Santa Cruz, California Permaculture Design, Natural Building , Mushroom Cultivation, 2006 Merritt College, Oakland California Architectural Drafting, 2006 College of Marin, Kentfield, California Home Energy Audit Training, 2006 Sustainable Spaces, San Francisco, California  Bachelor of Science, B.S. Business Administration, 1983 Sacramento State University, California French Language Studies, 1984 Université de Perpignan, France  French Language Studies, Summer 1980 University of Geneva, Geneva Switzerland

Language Skills Fluent Spanish Intermediate Japanese Conversational French [ up ]

Identifying Characteristic

Committed to the education and application of sustainable practices.  Skilled communicator and presenter Natural leader with strong mentoring and management skills Team player that enjoys working with diverse groups and languages Technologically unafraid of new platforms.  Versed in Mac, PC and Linux operating systems. Iconoclast, Taosit and Explorer

References        Please contact Viella at viella@viella.org